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WeLike, a ready-to-use collection of marketing tools and playbooks, built for frontier tech companies.



WeLike is built by JE Labs, a frontline marketing agency. Every tool and every piece of content comes from real business scenarios and needs, grounded in actual data and business logic, and shaped by the team’s hard-won know-how.
The product is tightly coupled to real marketing needs. Simple, clear, and easy to pick up. Whether you’re a solo indie developer or a seasoned marketing team, you can immediately call the right tool and the right know-how for your business scenario.
WeLike breaks down the AI tools a marketer actually needs into modular pieces. New tools and features ship on a regular cadence, continuously meeting the day-to-day needs of marketing teams.
Stop guessing KOL rates. Get a fair, CPM-based price range in 30 seconds.

A daily, marketer-curated digest of what's moving in AI.
Automatically summarize what the market says about your product, and read the sentiment behind it.
Stop watching X all day. Get the market signals that matter, pushed to you on demand.
Input KOL links and spend, auto-fetch X metrics, comments, Traffic Hub signals, and AI reports.
Get a data-backed price range and quick signals before you make a creator decision.
Get a free campaign plan from the JE Labs team, built around your goals, market, and budget.

Evie is the founder of JE Labs. She is a specialist in driving narrative design and market positioning for high-tech ventures across global markets.

AI Infra & LLM-ops / OpenLedger
Middle-office experience at Morgan Stanley and operational experience at a 4A advertising agency. Solid foundation in scaling AI infrastructure and enterprise positioning.

Consumer Apps & B2B SaaS / Surf AI, OpenMind
Previously at EY-Parthenon and the TikTok marketing team. Expertise in strategic planning and marketing enables effective AI brand building and innovative campaigns.

Trading & Data Analytics / Public AI, Moss AI
A professional market analyst with deep understanding of performance optimization. Helps projects ride data-driven growth and unlock intelligent efficiency loops.

Data Analytics & Automation / Surf AI
Hands-on experience in global platform ecosystems. Deep understanding of user behavior in intelligent apps; delivers market-fit recommendations for high-retention AI consumer products.
WeLike is the AI Marketing Assistant built by JE Labs, drawing on the team’s hands-on experience across 120+ frontier tech product launches. It is a ready-to-use Marketing Toolkit plus marketing insights, built for frontier tech builders.
JE Labs is a strategic growth partner that has empowered 120+ high-potential builders across AI Infrastructure, Robotics, and Fintech, providing go-to-market strategy, global distribution networks, and community-driven growth.
Go-to-market strategy, founder storytelling, media relations, global KOL network, developer relations, ambassador program, and community growth.
A global ecosystem of 1,000+ KOLs and communities across the US, Asia (Korea, Japan, Southeast Asia), CIS, and more, generating 100M+ exposure units.
120+ deployments with 10M+ cumulative reach, powering growth for AI Infra, GenAI, Data Platforms, etc. Notable partners include Creao AI, Surf AI, UniPat, Public AI, and more.
Founded by Evie Xia (ex-Deloitte Consulting, OKX Wallet 0→10M+ growth, NUS alumna). Core team from Morgan Stanley, EY-Parthenon, TikTok, and Dunamu.